Agrovista consolidates its precision farming offer

Article taken from the ATN

Agronomy service and crop protection product distributor Agrovista is using a recent acquisition to house and drive its precision farming offer.

The company has invested in fully integrated, real time weather and disease forecasting, precision mapping and water management systems to be accessed though a cloud-based data hub.  The full range of services, to be available later this year, will be marketed under the Plantsystems banner, the specialist Wisbech-based business that Agrovista bought in September 2012.

“Plantsystems combines all of our precision farming activities and field expertise,” explains Agrovista’s head of marketing Nick Rainsley, speaking at last week’s LAMMA event.  “As technology develops, we believe it will be essential for progressive growers to have access to this technology in an easy, integrated package; but also that these services are coupled with sound in-field crop management advice delivered by good technical people who can interpret the data.”

The company’s precision services, including automated soil moisture monitoring, live disease forecasting, crop nutrition mapping an telemetry, will be fully integrated with its team of BASIS and FACTS qualified precision farming agronomists.  These specialists are fully trained in managing data in “the cloud”, and the hardware and precision systems increasingly used by growers in the tractor cab and in monitoring sites such as on-farm weather stations.

“Information collected from a grower’s various systems provides a background to help with a range of in-field or in-tunnel husbandries like balancing soil nutrition, utilising variable rate applications and the automated management of irrigation systems,” notes Mr Rainsley.

“Our developments follow the acquisition of Plantsystems eighteen 18 months ago; its expertise in precision agronomy and management tools, coupled with further significant investment, is already bringing our grower customers towards the holy grail of a fully integrated agronomy system.”


31 January 2014

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