Staff

In addition to my overall management responsibilities for the PSL business, I provide enterprise development services for key customers and lead our development and consulting activities on carrots.

I look for new opportunities for the PSL business and aim to represent PSL at key events and with key influencers. I aim to reach our customers, mostly farming, packing and processing businesses either directly or via service companies which are dealing with the needs of these customers.

I am particularly interested in data recording and measuring systems and the use of the data to add value to crop protection, crop scheduling and forecasting.

I advise on all agronomic aspects of vegetable production, including crop protection, nutrition, water usage, disease forecasting, trials and crop sampling.

I also assist in the installation and maintenance of the weather station equipment. I aim to deliver a combined approach of proven agronomic techniques along with technological developments to produce maximum yield and highest quality. I also have a keen interest in integrating conservation into intensive production systems.